Market Research – Which Method to Use for Business Research

Aim of Research

Mainly research could be definitely recognized as Qualitative Research creates non-numeric data while Qualitative Research categorize attributes and concentrates more in counting.

The purpose of Qualitative research would be to supply a comprehensive and holistic description of the research goals. Quantitative in the hand focuses on building statistical models and classifying characteristics and supporting amounts to describe what was monitored.

Use / Conditions

market researchQuantitative Research gives the user of the advice as well as the researcher farther in depth investigation to investigate some more findings.

Data Assembly

In the event of Qualitative Research the research worker prepares a few cases that are non representative while in Quantitative Research’s case there are not small functions as the amount of instances signifying randomly chosen respondents and the people. Data collection occurs through indepth interviews, organized and non- stories focus groups, content or documentary analysis, structured interviews and participant observation.

Data Analysis

The creation of information in a Qualitative Research is in the type of words from pictures and interviews / items or videos including artifacts. If you’re running a Qualitative Research what’ll probably appear in your discussion are amounts in the type of graphs.


Thus one cannot acquire an initial comprehension for additional decision making. Nevertheless, Quantitative Research findings could be utilized to advocate the last strategy.

“Which approach ought to be utilized?”

The aims of both systems, has been discussed above. Thus, in case your study intends to determine the response to an inquiry through numeric evidence one must choose Quantitative Research. But if in your study you would like to clarify further why this unique occasion occurred afterward you need to use Qualitative Research.

Some studies use both Quantitative and Qualitative Research where the above mentioned causes must be discovered.

For every businessman or individual who are interested on doing a market research/study FGUK Research is the best possible solution for your problem. FGUK Research helps you get the most out of your market research, delivering meaningful focus group results that can make a genuine difference to your business.